I love LOVE the toothpaste. It's gentle enough to use more than twice a day. My only criticism is the bottle. Because it's so thick it's difficult to get the last if it out. I had to use a knife & cut the plastic.
I’ve been using this toothpaste for a few months now. I’ve had a good experience so far. Few things to note as a person switching over from “regular” toothpaste. This toothpaste doesn’t leave the same long lasting minty flavor in your mouth. However, that doesn’t mean it’s not cleaning your teeth the same. I brush and floss my teeth 2-3 times a day, I just recently went to the dentist and I had no cavities. Also, this toothpaste keeps my breath fresh because it promotes moisture in your mouth. Shipping was good too I believe it got to me in about 4-5 business days. Overall this toothpaste is good and I would definitely recommend it to anyone!